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The process of embossing involves creating a raised image on a surface. The end result of the embossing process is to create a three-dimensional effect on the desired area. Typically, the embossing procedure requires the use of two dies. The first die is raised while the second die is recessed. The two dies are designed to fit into each other so that when paper or other material is pressed between them, the raised die forces the targeted material into the recessed die. When done carefully, this process creates an embossed impression without damaging or tearing the targeted area.

Die cutting is a specialty production process that uses specialized machines and dies to treat paper stock in order to create custom shapes and designs. Traditional die cutting methods involve metal dies with blades that are applied with an appropriate amount of pressure to create custom cuts. Modern die cutting techniques use laser cutting. Laser cutting results in a very smooth and accurate finish. Unlike traditional die cutting methods, laser cutting does not require the use of thick blades. This allows for the creation of more intricate designs with a higher level of intricate details.